Case study · 2021

PredictKing

Predict the match, beat your friends and become the king of predictions.

Branding
UX/UI design
Development

Read the story

PredictKing match list with a sport filter, a live match and a Predict button

Predicting the Czechia – France match in PredictKing, with the score, a joker and a countdown to kick-off

Client: Belcode (own product)
Industry: Sport & entertainment — community predictions
Our role: Branding, UX/UI design, development of the mobile app, backend and admin
Year: 2021

Summary

PredictKing was a community app for sports predictions. Players predicted match results, set up teams with friends and competed in team and tournament leaderboards. It was Belcode's own product: we created the brand, designed the app and built the mobile app, the backend and the admin.

Challenge

Prediction games between friends and colleagues usually live in spreadsheets and group chats, with endless arguments about the rules. Who predicted what, how many points they have and who is leading all gets looked up by hand — and every new match adds to the mess.

We wanted to move the whole game into one app: predict, compete in teams and always have the standings at hand — and make it fun enough that players come back for every match.

Solution

PredictKing was our own product, so we took on all of it — from the brand to the server side:

BrandingWe created the PredictKing brand: dark green, a bold orange and a playful tone of voice (“Become the king”).
UX/UI designWe designed the onboarding, a match list across sports, predicting the winner and the score, teams with their own chat and tournament leaderboards.
Mobile appWe built the mobile app for iOS and Android, where players predict matches, follow live scores and tease their rivals in the team chat.
Backend & adminWe built the backend that scores predictions and counts points, and an admin for running the app.

A player picked a match, predicted the result and could play a joker for bonus points. Points added up in both the team and the tournament leaderboards.

Product

Key screens

PredictKing onboarding screen with the “Předpovídej” (Predict) prompt — call the winner and the score — **Predict:** the first onboarding step — call the winner and the score of the match.

Team chat in PredictKing — the True players team with Activity, Messages and Standings tabs — **Team:** its own chat, activity and standings — and a place to tease your rivals.

EURO 2020 tournament leaderboard in PredictKing with every player's points — **Tournament:** the official EURO 2020 leaderboard with every player's points.

The PredictKing brand

Colours

Dark green#102C1A
Orange#FF740F
Yellow#FFDF6E
White#FFFFFF

Typography

MontserratHeadlines and text

Results

A complete product from the brand to the backend: apps for iOS and Android, the server side and the admin
Predictions for football, ice hockey, tennis and floorball in one place
Teams with their own chat and team and tournament leaderboards
A EURO 2020 tournament with an official leaderboard for the whole community

Frequently asked questions

PredictKing was an app for community sports predictions. Players predicted winners and scores of football, ice hockey, tennis and floorball matches, set up teams with friends or colleagues, chatted in their team and competed in team and tournament leaderboards.

PredictKing was our own product. We created the brand, designed the UX and UI and built the mobile app, the backend and the admin.

No, the app is no longer running. It still shows how we build community products — from the brand all the way to the server side.